What Women Want: How brands can benefit from the explosion in female fitness

At Ear To The Ground, we’ve witnessed first-hand the female fitness industry explode over the past few years.

In support of Women’s Sport Week (3-9 October) and to share our invaluable insights in this space, we’ve released a snapshot report on how brands can connect with female audiences around fitness.

Created by our leading insight and planning department, Fanatic, What Women Want examines the key trends driving the market, best practice examples and strategies for using fitness to authentically engage with women on an emotional level.

For your full copy of What Women Want or to claim your brand fitness test, contact Kat Renshaw, Business Development Director at



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