When The Whistle Blows: How brands can get more from their Premier League Partnerships

How brands can get more from their Premier League Partnerships.

Premier League football continues to be the most watched league with a global audience of 901 million. A captive audience of this magnitude attracts a flurry of deals every season. But it’s not only the high profile ones that stand out. Less visibly, club partnership teams have been inking deals with brands across the globe, signing up Kenyan betting partners for Everton, a brand new family partner for Liverpool, and even a new sleeve partner for Manchester City.

Our work with football rights holders and global partners, from Samsung to Saudi Telecom, has given us unique insights into the paradigm shift in brand objectives around football. Fanatic, Ear to the Ground’s Fan Intelligence department, has pulled together a checklist to help brands maximise their opportunities around partnering with clubs in the world’s most watched sports league.

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