When the whistle blows – How brands can get more from their Premier League partnerships


As the Premier League is about to kick off, our Fanatic Department have been looking at the changing landscape of football partnership activations and how brands are connecting with fans. As deal prices increase, brands need to work harder and smarter to ensure they are getting value for their investment. Our work with rights holders and partners have given us unique insights on the latest fan behaviours, new tech and the paradigm shift in brand objectives around football.

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