When the Whistle Blows

Fan Intelligence® Series

The world’s biggest, richest and most prestigious league competition, the Premier League, is back with a bang, with new clubs, new players and new stories to be told. Beamed to a global TV audience of 643 million, there has never been a more exciting or more lucrative time for brands to join the party.

Based on changing fan expectations, the rapid growth of technology and blurring lines between sport and entertainment, Ear to the Ground’s Fan Intelligence team have identified five key opportunities that will help brands stand out this season and get more value from their Premier League partnerships.

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