Stars of #UCL campaign nears San Siro finale

It’s our fourth season as global lead agency for UEFA and this year’s overarching campaign is called ‘Stars of #UCL’. It gives fans customised content, competitions and the chance to feel like stars as they watch the ultimate game alongside the world’s biggest stars.

As we approach the second leg of the UEFA Champions League semi-finals everything is still up for grabs. As Manchester City, Real, Bayern and Atletico eye the prize we are entering one of the most intense phases of a season long campaign. From designing innovative quick response fan-apps, customised content for clubs and unique competition creation, it’s been an amazing journey that has engaged millions of fans online.

The finale of the campaign will give fans the chance to feel like stars as they step onto the pitch just hours after the Champions League Final. Now that’s a competition prize…



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