To Russia With Love?

Owen spoke to Sport Industry about next summer’s FIFA World Cup and explains the challenges presented by the tournament in Russia, whilst identifying how brands can take advantage and tap into the billions of fans tuning in.

We’ve recently finished our latest round of football fan research in the lead up to FIFA World Cup in Russia next year.

With the full report incoming, you can read Owen’s snapshot on Sport Industry Group today here or pre-order your copy by emailing



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