Is technology killing live fandom?

It’s strange to see one of the worlds most reclusive and cerebral artists agree with a bunch of die-hard Dutch football fanatics over the omnipresence of connected tech and how it’s killing their fan experience.

In advance of her sell out tour Kate Bush has asked fans not to use handsets, tablets or any other devices at her live gigs. Kate begged her fans to leave their devices at home or in their pockets because she wants “very much to have contact with you as an audience, not with iPhones or iPads”.

At the same time PSV Eindhoven’s Ultras are in full revolt with the club over the introduction of free wi-fi at the Philips Stadion. Like Kate, they are angry at the idea of casual fans spending the whole time on their phones instead of actually supporting their idols.

As more and more venues get higher levels of connectivity second-screening has become an integral part of the engagement plan. Will fans and artists rebel? Are Kate and the PSV Ultras the start of a new movement. We have asked our Fanatic planning and insight department to do some investigating…

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