In celebration of the Taylor endorsed ‘Red’ collection, American footwear brand Keds tasked Ear to the Ground with activating the talent partnership and invited VIP guests to experience some pre-show star treatment for them.
Ear to the Ground created the experiential concept ‘In Taylors shoes’, which allowed guests from high-street retailers and glossy magazines to step into the shoes of the world’s biggest pop star! From the moment they stepped foot into the O2 they were treated like celebrities. Paparazzi and a hoard of ‘Swiftys’ chased them through the arena, as they were escorted by ‘Security’ to the newly opened American rock venue Brooklyn Bowl.
Respected London artist and friend of Ear to the Ground DJ Blonde Ambition welcomed the VIP’s in with a rock-pop set as preparations for the show commenced. Guests were wined and dined by their entourage, beautified by the Hollywood hair and make-up teams and treated to their own personalised riders. The VIP’s enjoyed an Americana inspired game of bowling before receiving a pair of shoes from the collection and their very own hall of fame star. Guests were escorted backstage to meet the lady herself before enjoying the sell-out show in a private box.