Müller Rice Remix – We help Tasty B headline V Festival

Müller Rice Remix frontman Tasty B took centre stage this weekend at V Festival, where our experiential team helped propel the latest Müller products into the celebrations of music fans with a succession of brand experiences and social media driven promotional content.

With our colossal LED screen dominating the skyline, V Festival sponsor Müller provided a beacon for festival-goers to enjoy their product giveaway whilst getting down to the old school beats of our DJs, and of course a shuffling Tasty B. We generated an unrivalled social media buzz in our VIP Müller Media area where fans revelled in posing for exclusive photos with the infamous bear, connecting the brand ambassador to audience that matter.

Headliners Justin Timberlake and The Killers were no match for our dynamic promotional crew who insisted fan engagement was paramount, giving away 30,000 samples whilst greeting guests and amplifying the party atmosphere. Guests grooved around our state-of-the-art Airstream Trailer, using props to create special moments that were shared online using the #MullerRiceRemix hashtag.

From Friday to Sunday, the energy of the activation was captured by our branded content team, who created multiple edits that have been released on social throughout the festivities. Tasty B was a great way of bringing the ATL campaign to life across a variety of platforms to engage festival fans.

Its music to our ears to have driven another successful activation, remixing traditional sampling and taking it to the next level. Hopefully we helped Müller put a smile on the face of V Festival.

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