This week we announced that Official partner of the NBA Global Games London 2017, Müller Rice, appointed Ear to the Ground to handle the brand’s sponsorship activation at the NBA Global Games London 2017.
Taking place on Thursday 12th January at The O2, the Denver Nuggets will take on the Indiana Pacers in the NBA’s seventh regular-season game in London.
Müller Rice announced its extended partnership with the NBA in October 2016, which placed the brand as an official partner of the 2017 NBA Global Games in London.
Richard Adelsberg, Director of Client Services at Ear to the Ground said: “We have helped Müller Rice activate its sport and music assets since 2014 and we’re delighted to be working with the team once more. The NBA and Müller Rice brand partnership is in its second year now and we are looking forward to building on the success of last year’s activity.”
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