News

Ear to the Ground announce Music Treble
20/06/2015

Three new client wins give agency something to sing about

We are really pleased to announce that River Island, Vimto and international spirits group; Quintessential Brands have appointed Ear to the Ground across a number of projects and campaigns to unlock music fan-bases in 2015.

All three clients were impressed by the way that our ‘Fanatic’ planning and insight teams approached the brief to understand the behaviours and rituals amongst different subcultures. They felt our approach demonstrated an absolute focus on understanding the emotion, devotion and irrationality that makes fans behave so differently from ‘consumers’. The creative team used these insights to design great creative executions to tap into the passion of fan networks.   

Across the wins we will be covering a number of different areas from platform development and talent procurement through to fan generated content and brand experience. The projects also  include developing a creative strategy to re-launch a brand with a rich music heritage in Autumn 2015. All very exciting.

Ear to the Ground was originally borne out of the music industry but the last three years we’ve seen growth with a portfolio of clients looking to get more from their sport partnerships including Nike, UEFA and Samsung. 

We love sport but it’s great to get back in the studio, in front of the speakers and on the dance-floor with three clients that want to connect with fans and do great work in music. 

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