Don’t Get Dumped: the explosion of new fanbases and why brands are in danger of being left behind

Rugby fanbases have gone through a seismic shift in the last two years and a new type of fan has emerged. With different behaviours, characteristics and motivations, brands are in danger of being left behind if they don’t change the way they communicate with the new audiences that are redefining the sport.

Our strategic planning and insight department, Fanatic, has spoken to over 15,000 fans to create a new snapshot report. Available now, ‘Don’t Get Dumped’ explores the forces driving these changes and what brands can do to remain part of the rugby conversation.

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