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Don’t Get Dumped: 2019
10/09/2018

Fan Intelligence® Series

The 2019 World Cup in Japan is the tipping point for rugby. Will it break into global growth markets or stay within the comfort zone of traditional fans?    

Published in 2017, our report “Don’t get Dumped” explored the changing rugby landscape as it moved from what was once considered a ‘monosport’ to a more accessible game that embraces different formats, fanbases and players.
 
In the last decade, rugby has experienced a period of exponential growth, with increased popularity and investment in the US and Asia. The demographic makeup of fans and players has never been more diverse. As rugby enters a new era, we used our Fan Intelligence® model to examine the new unexpected opportunities that brands should be aware of. 

If you see the 2019 Rugby World Cup as an opportunity to be ambitious and do things differently then contact katrenshaw@eartotheground.org to get our latest Fan Intelligence® Report.

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