12 Days of Christmas Fandom – Claim your stake in our £5,000 festive flutter now…

With the festive season in full swing at the Ear to the Ground offices, we’ve decided to give away £5,000 of free bets courtesy of our client Betbright to celebrate our 12 Days of Christmas Fandom…

At Ear to the Ground we spend all of our time thinking about sport and music fans; from their rituals, dress codes, languages and devotional behaviours. But this time we decided to turn our attention to fandom during the festive period. 

In the run up to the big day, we’ll be releasing 12 nuggets of knowledge from our Fanatic Planning & Insight department through our social media channels shining some light on sport and music fans at Christmas. But that’s not all. To celebrate our first TVC going live for client BetBright this December, they’ve given us 1000 free £5 bets which we’ll be rewarding lucky entrants with every day from the 14th – 25th December. 

Just let us know which of the bets below you’re a fan of this Christmas by signing up to our Fan Mail and emailing your choice to

/ Everton to beat Newcastle  (26th December) 2/1

/ Adrian lewis to win the World Darts Championship 10/1 

/ Norwich City to beat Tottenham (26th December)  7/1

If you’re lucky enough to be chosen we’ll be in touch to let you know and winnings can be made our either to you or a charity of your choice. 

Merry Christmas and a Happy New Year from all of the Ear to the Ground team! 



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