Fanatic is the name of our Strategic Planning & Insight department. The team spend their time constantly talking to fans, tracking rituals, dress codes and language to understand fan behaviour better than anyone else. This unique fan insight is the cornerstone of all our work.

Fanatic Services

Fan Segmentation
Models

Fan base strategy
and positioning

Fan base
audits

Asset Fan
Mapping

Fan Ritual
Analysis

Recommendations
toolkit

Industry Trends

Tracking
fan-ticipation

Fanatic Work

Fanatic thinking runs through the DNA of Ear to the Ground but we also offer stand alone insight for our clients...

To receive regular fan insight enter your details below