The sport and music agency, powered by Fan Intelligence

About us

We are the sport and music agency powered by Fan Intelligence. We work with ambitious brands and rights holders to help them get more from their sport and music assets, using our proprietary fan intelligence model to ensure that we stay connected to the revolutionary ways that fans are consuming tech and innovation. You’ve got great assets, now let’s get out there and use them.

Our Work

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Fan Intelligence

Our Fan Intelligence model is built on a 4000 strong listening network of individuals fans, researchers and academics. They help us navigate the revolutionary ways that fan behaviours are changing, every day, to create activations & campaigns that deliver real results.

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News

22/ 02/ 2018

Opinion: (Half) Time for a change?

19/ 02/ 2018

Ear to the Ground shortlisted for Agency of the Year

07/ 02/ 2018

From Russia With Love

22/ 01/ 2018

Richard Adelsberg appointed Managing Director

26/ 09/ 2017

Owen Laverty chosen as Sport Industry NextGen Leader

30/ 08/ 2017

When The Whistle Blows: How brands can get more from their Premier League Partnerships

09/ 06/ 2017

F1 fans back in the driving seat

29/ 03/ 2017

Don’t Get Dumped: the explosion of new fanbases and why brands are in danger of being left behind

27/ 02/ 2017

And they’re off: how brands can ride on the success of horse racing in 2017

17/ 02/ 2017

Can Nitro Athletics change a sport?

20/ 01/ 2017

Are you our next signing?

11/ 01/ 2017

Ear to the Ground win NBA Global Games work

01/ 12/ 2016

Picture Perfect for AO.com

12/ 11/ 2016

Ear To The Ground Secures Brief Treble With Fan Insight Service

04/ 10/ 2016

What Women Want: How brands can benefit from the explosion in female fitness

18/ 05/ 2016

Fanatic live event challenges the rules and language of traditional consumer marketing…

15/ 05/ 2016

When the whistle blows – How brands can get more from their Premier League partnerships

29/ 04/ 2016

Ear to the Ground Win Sponsorship & Activation Agency of the Year Award

08/ 04/ 2016

We launch our Fanatic Live Event Series to help brands understand fan emotion, devotion and irrationality better

06/ 04/ 2016

Stars of #UCL campaign nears San Siro finale

15/ 01/ 2016

Making Müller the Star player at the NBA Global Games

14/ 12/ 2015

12 Days of Christmas Fandom – Claim your stake in our £5,000 festive flutter now…

24/ 11/ 2015

Getting 50,000 pop fans to scream for your brand

18/ 09/ 2015

Getting rugby fans on the pitch for the RFU

27/ 07/ 2015

Who Are Ya? – Vote now to show your football fandom…

20/ 06/ 2015

Ear to the Ground announce Music Treble

04/ 06/ 2015

Arena Activation Audit: How to use Arena Partnerships to connect with fans

02/ 06/ 2015

UEFA Champions League ‘Legendary Moments’ campaign videos viewed by 5M Fans

01/ 06/ 2015

When the Whistle Blows – Trends in Football Fandom for Next Season

24/ 03/ 2015

Never Use the “C” word

18/ 03/ 2015

We Are Hiring: Account Directors & Account Managers (Manchester)

19/ 02/ 2015

UEFA app goes live to over 20 million people

05/ 01/ 2015

Bring the Noise: How brands & rights holders can use music to get more from their sport partnerships

18/ 11/ 2014

Rory McIlroy tees off with Santander

07/ 11/ 2014

Scoring Strategy with Unicef

06/ 11/ 2014

Agency Treble for UEFA Champions League

29/ 09/ 2014

Tackling fanbases at the Rugby World Cup

28/ 09/ 2014

Millions of Rugby World
Cup opportunities for sale!

20/ 08/ 2014

Nike Hypervenom – creating a futuristic
football experience in the heart of London

20/ 08/ 2014

Road to Rio: How brands can use the World Cup to connect with fans

20/ 08/ 2014

Live at the Maracana in Brazil!

20/ 08/ 2014

Brand New Thinking – SoundCity 2014 Bangs
the Drum for Music Partnerships

20/ 08/ 2014

Is technology killing live fandom?

19/ 08/ 2014

Müller Rice Remix – We help Tasty B headline V Festival

28/ 07/ 2014

Nike FuelBand winners have an Epic Day

25/ 07/ 2014

Brazil score Best Live Marketing Award!

14/ 07/ 2014

Brazil 2014 – What disaster?

02/ 07/ 2014

We step into ‘Taylors Shoes’ for Keds

25/ 06/ 2014

The FA bids farewell to Rio media centre

29/ 05/ 2014

World Cup buzz builds around Nike #Riskeverything

16/ 05/ 2014

Eriksen swoops down on Magista training

01/ 05/ 2014

CHECK OUT OUR LOVELY NEW OFFICES

04/ 04/ 2014

From Texas to London – Fandom is a hot topic

24/ 03/ 2014

Bringing science to arena sponsorship

20/ 03/ 2014

Phones 4U works with Fanatic on latest
sponsorship deal

20/ 03/ 2014

Nominated for Branded Content Strategy of Year!

15/ 03/ 2014

Fanatic talk SXSW Fandom

24/ 02/ 2014

Ear to the Ground is looking for Account Directors…

24/ 02/ 2014

How a nation of fans can spread your brand
message for Brazil 2014

15/ 01/ 2014

Nike ‘Dare to be Brasilian’ – Launching the official Brazil World Cup shirt

@bride_project @nagletony @moorewp @DonalSheehan4 Hi there, we think you are after @RTE_ETTG!

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@CarolineHeffo @JConnelj2 @rte @RTEplayer @GrantaBooks Hi Caroline, we think you are after @RTE_ETTG! Thank you! 🐮

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We asked you last week... and now we're asking again. @flintoff11's in. Are you? 🏏#Carinval #Cricketworldcupt.co/N5Sp1IQkc1

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Today it's been announced that we've been appointed as lead activation partner to support the promotional delivery… t.co/gfBNINCvmb

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