About us

We work with ambitious brands and rights holders to help them get more from their sport and music assets. Our mission is to understand the emotion, devotion and irrationality that make ‘fans’ behave so differently from ‘consumers’. This drives our creative process and enables us to produce activations and campaigns that fan bases will like, follow, share and most importantly love. You’ve got great assets now let’s get out there and use them...

Our Work

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Fanatic is the name of our Strategic Planning & Insight department. From academic research to tracking rituals, dress codes and language our aim is to understand fans psychology better than anyone else. We feed this insight into our creative team in order to create great campaigns that achieve our client goals.

understand Fans here




Ideas that
Fanbases Love

Fan Strategy

Brand Experience

Branded Content

Talent Procurement

Digital / Social / Mobile

Design & Identity

Our unique understanding of fan behaviour drives our creative process and enables us to produce ideas that fan bases will love, unlocking the true value of partnerships


v5-Twitter_FIFA-2018-trophy-sq-large 07/ 02/ 2018

From Russia With Love

EttG New Leadership team 22/ 01/ 2018

Richard Adelsberg appointed Managing Director

2238772_big-lnd 17/ 10/ 2017

To Russia With Love?

Drum_Content Awards_Finalist-01 16/ 10/ 2017

Drum Content Award Finalist

Untitled-1 26/ 09/ 2017

Owen Laverty chosen as Sport Industry NextGen Leader

sqaure 30/ 08/ 2017

When The Whistle Blows: How brands can get more from their Premier League Partnerships

Screen Shot 2017-06-16 at 16.30.10 09/ 06/ 2017

F1 fans back in the driving seat

DGD_Mini_image 29/ 03/ 2017

Don’t Get Dumped: the explosion of new fanbases and why brands are in danger of being left behind

HORSERACING_News thumbnails 27/ 02/ 2017

And they’re off: how brands can ride on the success of horse racing in 2017

Screen Shot 2017-06-16 at 16.42.51 17/ 02/ 2017

Can Nitro Athletics change a sport?

news_thumbnail-06 (1) 20/ 01/ 2017

Are you our next signing?

Muller thumbnail 11/ 01/ 2017

Ear to the Ground win NBA Global Games work

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Picture Perfect for

fanatic-thumbnail-high-res3 12/ 11/ 2016

Ear To The Ground Secures Brief Treble With Fan Insight Service

News thumbnails 04/ 10/ 2016

What Women Want: How brands can benefit from the explosion in female fitness

Side thumbnail 2 18/ 05/ 2016

Fanatic live event challenges the rules and language of traditional consumer marketing…

Slider 15/ 05/ 2016

When the whistle blows – How brands can get more from their Premier League partnerships

RAR_slider 29/ 04/ 2016

Ear to the Ground Win Sponsorship & Activation Agency of the Year Award

slider 08/ 04/ 2016

We launch our Fanatic Live Event Series to help brands understand fan emotion, devotion and irrationality better

UEFA_slider 4 06/ 04/ 2016

Stars of #UCL campaign nears San Siro finale

Muller_NBA_slider 15/ 01/ 2016

Making Müller the Star player at the NBA Global Games

News thumbnails 14/ 12/ 2015

12 Days of Christmas Fandom – Claim your stake in our £5,000 festive flutter now…

News_piece_dimensions-04 24/ 11/ 2015

Getting 50,000 pop fans to scream for your brand

news_thumbnail 18/ 09/ 2015

Getting rugby fans on the pitch for the RFU

news_thumbnail-01 27/ 07/ 2015

Who Are Ya? – Vote now to show your football fandom…

mini_thumbnail 20/ 06/ 2015

Ear to the Ground announce Music Treble

arena5 04/ 06/ 2015

Arena Activation Audit: How to use Arena Partnerships to connect with fans

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UEFA Champions League ‘Legendary Moments’ campaign videos viewed by 5M Fans

small_news_thumbnailv2 01/ 06/ 2015

When the Whistle Blows – Trends in Football Fandom for Next Season

Newsthumbnail_small 24/ 03/ 2015

Never Use the “C” word

Thumbail(News) 18/ 03/ 2015

We Are Hiring: Account Directors & Account Managers (Manchester)

SFS News slider-01new 19/ 02/ 2015

UEFA app goes live to over 20 million people

BRING THE NOISE THUMBNAIL 524X524 05/ 01/ 2015

Bring the Noise: How brands & rights holders can use music to get more from their sport partnerships

santander tees off 18/ 11/ 2014

Rory McIlroy tees off with Santander

unitef for unicef 07/ 11/ 2014

Scoring Strategy with Unicef

Agency treble with UEFA 06/ 11/ 2014

Agency Treble for UEFA Champions League

brands tackle fanbases_rugby_ 29/ 09/ 2014

Tackling fanbases at the Rugby World Cup

RWC opportunities 28/ 09/ 2014

Millions of Rugby World
Cup opportunities for sale!

Hypervenom 20/ 08/ 2014

Nike Hypervenom – creating a futuristic
football experience in the heart of London

road to rio 20/ 08/ 2014

Road to Rio: How brands can use the World Cup to connect with fans

Live at the Maracana Brazil Feature_2 20/ 08/ 2014

Live at the Maracana in Brazil!

01 - 391x391 20/ 08/ 2014

Brand New Thinking – SoundCity 2014 Bangs
the Drum for Music Partnerships

is tech killing fandom_ 20/ 08/ 2014

Is technology killing live fandom?

muller rice 19/ 08/ 2014

Müller Rice Remix – We help Tasty B headline V Festival

NIke epic day 28/ 07/ 2014

Nike FuelBand winners have an Epic Day

exampleNewsStoryImage 25/ 07/ 2014

Brazil score Best Live Marketing Award!

Feature Image_2 14/ 07/ 2014

Brazil 2014 – What disaster?

taylor swift keds 02/ 07/ 2014

We step into ‘Taylors Shoes’ for Keds

FA bids farewell 25/ 06/ 2014

The FA bids farewell to Rio media centre

Risk_everything 29/ 05/ 2014

World Cup buzz builds around Nike #Riskeverything

eriksen at magista 16/ 05/ 2014

Eriksen swoops down on Magista training

lovely new offices 01/ 05/ 2014


Texas to London 04/ 04/ 2014

From Texas to London – Fandom is a hot topic

tech to arena sponsorship 24/ 03/ 2014

Bringing science to arena sponsorship

phones 4 u work with fanatic 20/ 03/ 2014

Phones 4U works with Fanatic on latest
sponsorship deal


Nominated for Branded Content Strategy of Year!

feature 15/ 03/ 2014

Fanatic talk SXSW Fandom

looking for account director 24/ 02/ 2014

Ear to the Ground is looking for Account Directors…

how a nation of fans... 24/ 02/ 2014

How a nation of fans can spread your brand
message for Brazil 2014

THUMB 3 15/ 01/ 2014

Nike ‘Dare to be Brasilian’ – Launching the official Brazil World Cup shirt

Director of Fan Intelligence @lavertyo inspiring the next generation of sports pros @ucfbuk this morning…

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@TheVirtualOrg @gorsefarm @thewildsireland @PettittsSuperV @RTE_ETTG It happens sometimes! Just need to make sure p…

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Last week we were gearing up for one of the biggest media moments to hit the world's sporting calendar. Today,…

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